Marketing

Hastings College Marketing majors pursue careers as entrepreneurs, product managers, business owners, market researchers, retailers, sales managers, social media managers, chief executive officers, promoters and public relations specialists.

Do challenging, valuable work

Hastings College gives a broad view of the world, helping you understand current issues facing marketing for corporations and small businesses alike. In the end, you’ll be prepared to:

Build advertising and marketing campaigns to meet goals
Determine the marketability of new products or services
Perform complex market and product research
Effectively communicate new ideas and strategies

Learn the full suite of marketing skills

In addition to marketing courses, you’ll take classes across disciplines to hone the breadth of knowledge, critical thinking skills and problem solving skills you’ll need to succeed. During your junior and senior years alone, you’ll complete 30 professional presentations to fine-tune your presentation and discussion skills.

You begin with introductory classes in specific business disciplines to widen and develop your skill set while diving into marketing-specific courses. You’ll build skills in:

Communication
Ethics
Strategic Planning
Entrepreneurship
Legal aspects of business
Financial management
Strategic communications
Operations
Leadership

Create your future

See for yourself how we tailor your education to your talents and your goals. Schedule a visit and we’ll demonstrate how Hastings will inspire you to reach your potential, or if you’re a high school senior, apply today.

Go further with a Hastings education

Thanks to our small class sizes (most have fewer than 20 students!), and a student-to-faculty ratio of 15:1, you’ll work closely with faculty and your advisor to complete your degree in four years. In fact, most students who graduate from Hastings do so in four years!

Our block-style semester structure means you’ll take just one or two classes at a time — which really lets you focus more intently on each class. It also lets faculty devote more time to every student because they’re only teaching one or two classes in a block!

Graduate with experience

At Hastings, marketing majors serve one and sometimes two internships, including through our exclusive Talent Pool program. Some expand their understanding of the world by studying abroad. Many take advantage of January Term (J-Term) to gather additional experiences and insight that help advance career options. Every marketing major completes a capstone project, using case studies to solve real-world challenges. What does all this mean? You’ll graduate from Hastings ready to succeed.

At every step in your path you’ll appreciate the stepping stones of teaching, counseling, inspiring, supporting and guiding from our engaged faculty. It’s an experience that’s true to Hastings College and you won’t find it anywhere else.

All the extras aren't extra

Maximize scholarships — Yes, you’ll get an academic scholarship. But you’ll also get an additional “plus one” scholarship from the group, team or area you’re part of. It’s a great way to pay for school, but also find “your people.”

Books included — Afraid of a $400 textbook? No more! We’ve eliminated the high cost of text books by working with our bookstore to provide all required textbooks. This will save you $1,000 or more each year.

iPad + Apple Pencil — We’ll set you up with an iPad and Apple Pencil — and help you learn how to incorporate these tools into your studies. From digital notes to pictures of lab setups, you’ll discover creative ways to use this technology!

Get involved beyond the classroom

Professional Business Leader’s Club
Omicron Delta Kappa (leadership honor society)

In addition to these business-related groups, there’s always something to do at Hastings. Student clubs, service learning, Greek life, recreation and more make Hastings a great campus for student life.

Find scholarships for marketing majors

Your high school achievements can both fuel and fund your success at Hastings. We offer a range of generous and renewable academic scholarships based on your GPA. If you decide to pursue a business-related major, you can also apply for the T-L Irrigation/Thom Business Scholarship. Plus talent scholarships for everything from speech (forensics) to the arts to athletics. The result? Every student receives at least $12,000 in scholarships (but most receive more!).