Hastings College Marketing majors pursue careers as entrepreneurs, product managers, business owners, market researchers, retailers, sales managers, social media managers, chief executive officers, promoters and public relations specialists.

Do challenging, valuable work

Hastings College gives a broad view of the world, helping you understand current issues facing marketing for corporations and small businesses alike. In the end, you’ll be prepared to:

  • Build advertising and marketing campaigns to meet goals
  • Determine the marketability of new products or services
  • Perform complex market and product research
  • Effectively communicate new ideas and strategies

Learn the full suite of marketing skills

In addition to marketing courses, you’ll take classes across disciplines to hone the breadth of knowledge, critical thinking skills and problem solving skills you’ll need to succeed. During your junior and senior years alone, you’ll  complete 30 professional presentations to fine-tune your presentation and discussion skills.

You begin with introductory classes in specific business disciplines to widen and develop your skill set while diving into marketing-specific courses. You’ll build skills in:

  • Communication
  • Ethics
  • Strategic Planning
  • Entrepreneurship
  • Legal aspects of business
  • Financial management
  • Strategic communications
  • Operations
  • Leadership

Go further with a Hastings education

Most Hastings students complete their degree in four years, and our four-year guarantee is here to back it up. This means you’ll work closely with your advisor to chart a course in your major. Study abroad, do a service project or lead a club—there’s time, support and a plan for everything.

Create your future

See for yourself how we tailor your education to your talents and your goals.
Schedule a visit and we’ll demonstrate how Hastings will inspire you to reach your potential.

Graduate with experience

At Hastings, marketing majors serve one and sometimes two internships, including through our exclusive Talent Pool program. Some expand their understanding of the world by studying abroad. Many take advantage of January Term (J-Term) to gather additional experiences and insight that help advance career options. Every marketing major completes a capstone project, using case studies to solve real-world challenges. What does all this mean? You’ll graduate from Hastings ready to succeed.

At every step in your path you’ll appreciate the stepping stones of teaching, counseling, inspiring, supporting and guiding from our engaged faculty. It’s an experience that’s true to Hastings College and you won’t find it anywhere else.

Marketing grad thrives at Union Pacific subsidiary »
Maggie Vaughan helping to grow Hastings at HEDC »
Andley markets globally for 3M »

Add expertise to your marketing degree

Many of our marketing majors pursue additional study in these areas with a minor or as a double major:

  • Business Administration
  • Human Resource Management
  • Communications
  • Small business entrepreneurship (minor)

Get involved beyond the classroom

  • Professional Business Leader’s Club
  • Omicron Delta Kappa (leadership honor society)

In addition to these business-related groups, there’s always something to do at Hastings. Student clubs, service learning, Greek life, recreation and more make Hastings a great campus for student life.

Find scholarships for marketing majors

Your high school achievements can both fuel and fund your success at Hastings. We offer a range of generous and renewable academic scholarships based on your GPA and test scores. If you decide to pursue a business-related major, you can also apply for the T-L Irrigation/Thom Business Scholarship. Plus talent scholarships for everything from speech (forensics) to the arts to athletics.

First employers for recent marketing graduates

  • First National Bank of Omaha
  • Sandhills Publishing
  • Union Pacific Railroad
  • Enterprise Holding Company
  • The Buckle

Marketing Success

Photo of Matt Darling next to glass art.

Darling ’03 helps others find joy in giving

You might think that Matt Darling ‘03, vice president of donor services at the Omaha Community Foundation, works exclusively with CEO’s, business executives and other members of the “top 1 percent.” But…
Photo of the Business Department talent pool.

Talent Pool offers mentoring, internships

When business students jump into the Talent Pool, they are supported by local business and nonprofit leaders —including HC alumni—who serve as mentors and provide meaningful internships. This difference-making program is sponsored,…
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Andley ’01 markets globally for 3M

As global business and marketing leader at 3M, a multinational company based in St. Paul, Minnesota, Danette Wilson Andley ’01 develops business strategies in places around the world.  No matter where her…
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Omaha art scene brings HC grads together

For three Hastings College graduates, enjoying the Omaha arts scene is all in a day’s work. Amy (Krobot) Rummel ’94, Kori (Else) Radloff ’95 and Jessica (Hardy) Brummer ’04 are all marketing…