Hastings College Marketing majors pursue careers as entrepreneurs, product managers, business owners, market researchers, retailers, sales managers, social media managers, chief executive officers, promoters and public relations specialists.
Do challenging, valuable work
Hastings College gives a broad view of the world, helping you understand current issues facing marketing for corporations and small businesses alike. In the end, you’ll be prepared to:
- Build advertising and marketing campaigns to meet goals
- Determine the marketability of new products or services
- Perform complex market and product research
- Effectively communicate new ideas and strategies
Learn the full suite of marketing skills
In addition to marketing courses, you’ll take classes across disciplines to hone the breadth of knowledge, critical thinking skills and problem solving skills you’ll need to succeed. During your junior and senior years alone, you’ll complete 30 professional presentations to fine-tune your presentation and discussion skills.
You begin with introductory classes in specific business disciplines to widen and develop your skill set while diving into marketing-specific courses. You’ll build skills in:
- Strategic Planning
- Legal aspects of business
- Financial management
- Strategic communications
Go further with a Hastings education
Most Hastings students complete their degree in four years, and our four-year guarantee is here to back it up. This means you’ll work closely with your advisor to chart a course in your major. Study abroad, do a service project or lead a club—there’s time, support and a plan for everything.
Create your future
See for yourself how we tailor your education to your talents and your goals.
Schedule a visit and we’ll demonstrate how Hastings will inspire you to reach your potential.
Graduate with experience
At Hastings, marketing majors serve one and sometimes two internships, including through our exclusive Talent Pool program. Some expand their understanding of the world by studying abroad. Many take advantage of January Term (J-Term) to gather additional experiences and insight that help advance career options. Every marketing major completes a capstone project, using case studies to solve real-world challenges. What does all this mean? You’ll graduate from Hastings ready to succeed.
At every step in your path you'll appreciate the stepping stones of teaching, counseling, inspiring, supporting and guiding from our engaged faculty. It's an experience that's true to Hastings College and you won't find it anywhere else.
Add expertise to your marketing degree
Many of our marketing majors pursue additional study in these areas with a minor or as a double major:
- Business Administration
- Human Resource Management
- Small business entrepreneurship (minor)
Get involved beyond the classroom
- Professional Business Leader’s Club
- Omicron Delta Kappa (leadership honor society)
In addition to these business-related groups, there’s always something to do at Hastings. Student clubs, service learning, Greek life, recreation and more make Hastings a great campus for student life.
Find scholarships for marketing majors
Your high school achievements can both fuel and fund your success at Hastings. We offer a range of generous and renewable academic scholarships based on your GPA and test scores. If you decide to pursue a business-related major, you can also apply for the T-L Irrigation/Thom Business Scholarship. Plus talent scholarships for everything from speech (forensics) to the arts to athletics.
First employers for recent marketing graduates
- First National Bank of Omaha
- Sandhills Publishing
- Union Pacific Railroad
- Enterprise Holding Company
- The Buckle